You know, I never planned to open a boutique.

I wasn’t one of those girls who dreamed of lace displays and size charts. I just wanted a bra that didn’t make me cry in a fitting room.

There was a day – maybe you’ve had one too – where I stood in front of a mirror with a pile of options at my feet, red marks on my ribs, and that familiar thought: “Maybe it’s just my body.”

Not quite small. Not quite big. Too soft here, not full enough there. Too much to squeeze into one letter and number.

But that day something shifted. I remember whispering to myself, “No. It’s not me. It’s the bra.”

And that whisper became a decision. A quiet rebellion. A promise to myself – and one day, to other women – that we deserve better. Not just better bras. But better experiences. Better care. Better conversations around our bodies.

I started learning. I took courses. I traveled. I ordered samples from small European makers. I didn’t want the mass-market “fits‑everyone” solution. I wanted lingerie that felt like it saw you – in all your realness, softness, strength.

And then, woman by woman, conversation by conversation – this turned into a boutique. Into Maddie’s.

Here’s what I believe:

💜 You don’t need to know your size.
💜 You don’t need to look a certain way.
💜 You don’t have to apologize for wanting comfort and beauty.

You just need to show up. And I’ll take care of the rest.

My fittings aren’t about the tape measure. They’re about noticing what works. What doesn’t. They’re about making space for questions like:
– “Is it supposed to hurt here?”
– “Am I the only one whose straps always slip?”
– “Wait, is this what support is supposed to feel like?”

No shame. No rush. No pressure. Just one woman helping another find her way back to comfort. To confidence. To herself.

So if you’ve ever thought: “Maybe it’s just me…” I’m here to say: It’s not. And you don’t have to settle.

Welcome to Maddie’s Bra.
You’re safe here.
You’re seen here.
You’re supported – in every way that matters.

With love

Maddie